The Zurich based communication agency The Pool asked us for a Brand Identity and a relaunch of their website. The result is a flexible publishing platform that optimally adapts to the respective content (photo galleries, videos, interviews). The digital journal is completed by a shop.

With customers such as Audemars Piguet and Vacheron Constantin, The Pool is increasingly picking up target groups on portals such as Hypebeast and Highsnobiety. With a mobile traffic of more than 65% compared to desktop users, the Mobile-first approach ensures that the content loads faster than average.

The logo is inspired by the most talkative pool of all: The Piscine Molitor in Paris. The first bikini in the fashion world was presented here in 1946.

With the reduction to the minimum, we have created an emblem that arouses curiosity and can be used both analogue and in the film optimally. The starting line of the Olympic pool serves as a starting point for good communication.