Photos Food: Lukas Lienhard
“Die Stadthalle is not only one of the coolest Pop-Ups of the last years, it’s also one of the most convincing facing the quality.”
After 18 GaultMillau points and two Michelin stars Nenad Mlinarevic left the Focus restaurant in Vitznau Lucerne to open the Pop-Up «Die Stadthalle» in Zurich with Valentin Diem (ValeFritz) and Patrick Schindler.
Together with interior designer David Suter, we developed the overall appearance and communication for the superlative pop-up restaurant.
Photo: Harry´s Ding
From 1906 to 1949 the Stadthalle was an important part of the social and political life of the city. From 1949 it housed a garage, which significantly changed the appearance and the meaning of the former meeting place.
«Die Stadthalle» was intended to revive the former feeling of that time.
The logo carries the round iconic entrance arch of the Stadthalle in the “A”.
In addition to reviews of Harry's Ding and GaultMillau, we drew attention to this unique undertaking with cinema advertising and out-of-home posters.
Photos: Gault & Millau
Over 14’000 Bookings and more than 200 guests perevening paid their last respects to the Stadthalle over two months before it was subsequently converted into the new headquarters for Swiss tourism.